on a cover to peek inside an issue!
on a cover to peek inside an issue!
I founded the multicultural women's mag HUES (Hear
Us Emerging Sisters) in 1992, and published it for
seven years. My twin sister Tali and our friend Dyann Logwood
started HUES as a class project when we were 19 years old.
With the help of some awesome woman-power, we expanded it
into a full-color national glossy.
happened when Tali, Dyann, and I were trapped in a snowy dorm
cut off from main campus. We anointed ourselves "vending
maching philosophers," because we spent most evenings
munching on packaged snack foods and talking about life until
the wee hours.
One of our favorite topics was the ways that the media—particularly
women's magazines—made us feel unattractive, worthless,
and invisible. We'd all felt excluded from magazines both
culturally (Dyann is African American, and Tali and I are
Israeli-American) and physically (we were all short "thick
decided to create our idea of the perfect magazine. It would
speak to women of all cultures and sizes. It would redefine
beauty and strength, making it cool for women to be powerful
and self-aware. We would invite women to write about their
own experiences and identities, from a first-person perspective.
first issue of HUES was a tiny, TV Guide-sized local zine,
which we distributed on campus. Grants from a few student
organizations allowed us to print 1,000 copies. We produced
3 more local issues, then decided to go national when Tali
and I graduated in 1994.
the next 3 years, Tali, Dyann and I set up shop in our apartments.
We worked with volunteer writers and editors, and cranked
out 9 national issues with a 25,000-count circulation to newsstands
and subscribers. Feminist leaders Gloria Steinem and Rebecca
Walker joined our advisory board, and the magazine was adopted
as course curriculum by many universities around the country.
We published HUES twice a year, and were never entirely sure
where we'd find the money to print our next edition. But each
time, we managed to scrape together just enough. As for our
own bills, we all juggled a few part-time and evening jobs
to cover those.
1997, we decided to seek outside funding and hooked up with
New Moon Publishing in Duluth, Minnesota. New Moon acquired
HUES that October, and a few months later, I moved to Duluth
to work in their offices. Tali moved to New York and Dyann
stayed in Ann Arbor to complete her Masters degree. The magazine
was accelerated from quarterly to bimonthly, and I worked
as both editor-in-chief and designer. Although it was nice
to have a salary, I got pretty burnt out in the process. In
October 1999, I decided to leave HUES. I moved to New York
to work as the Associate Editor of Ms. magazine, and to promote
my book, Adios, Barbie.
Moon appointed their circulation director as editor, and produced
two more issues before discontinuing HUES. Unfortunately,
because New Moon was a small business, they didn't have the
capital needed to sustain or mass-market HUES. After HUES
folded, Utne Reader bought the mailing list and back issues.
is but a memory today, although I still have yet to see a
glossy, colorful magazine that represents such diverse young
women in both image, attitude and voice. I often joke that
I earned my Ph.D—a "publishing HUES degree"
—from the experience.
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